Becks- Absolute Vodka Advertisements

I have been researching Absolute Vodka advertisement, i have found that the 'In an Absolute World' advertising campaign is very similar to the Guerilla Advertising style. It shows many different scenes in everyday life and shows a change that shows the 'absolute world,' for example a power plant giving out bubbles instead of pollution.

Absolute Vodka also have advertisements using vector graphics around the bottle a bit like the coke style.