I will create a exciting and innovative use of the logo, that will gain the maximum amount of attension and get across to people what a unique brand this is. I will experiment demonstrating how the existing logo can be applied to different environments and media spaces and try and make it as exciting and innovative as possible with an edgy urban vibe. Also how I can use the logo in different ways to create an interesting campaign.
The competitors of Ministry of Sound CD‘s are other well known compilation album companies such as ‘Now that’s what we call music. Other competitors include other companies that run clubnights and raves such as new companies like Vinyl Destination that started up in 2006 to Warner Music Group, EMI, Sony and Universal Music Group.
The comparitive research are advertising campaignes like Nike iD Reuters Sign R/GA, Adidas Impossible Bus Pull TBWA, Dentsu Tokoyo for J-Wave Radio Cmpaign, Saatchi and Saatchi CSI Advertising Campaign, Snow Plough/Triple Thick McDonald’s by Leo Burnett and Nike Speed Advertising Campaign by Ogilvy.
The audience I will be designing for is mainly aimed at young men and women around 16-34 that like listening to all different types of music genres such as dance, trance, drum and bass, funky house, chillout, garage, electro and many more as Ministry of Sound releases over 170 complitions and chart topping singles annually along with their own radio station, the paraphenalia such as CD’s, clothes and perfumes is aimed at low/middle class people. Also people who enjoy clubbing and socialising, as Ministry of Sound have many of their own venues.
Ministry of Sound have realised hundreds of album and single covers along with advertising campaigns, Ministry of Sound realized long ago that lighting has a positive draw, and the more impressive the better so all of their advertising are very bright and colorful and draw the eye of the audience. Some of there past designs are very simple but bright and eye catching whereas others are very vivid and use digital imagery. They have used many vector images and photography of women as sex sells, and the logo is always distinctively the main focus in the design and is a must in all advertisements from the Ministry of sound.
I intend to research the current different types of Ministry of Sound advertisement and also the history of their advertisement, i will look at their CD covers, postors, billboards, magazine spreads and also look at their website www.ministryofsound.com.
I will research Guerilla avertising as they have done a brand awareness campaign that is unusal and creative for Ministry of Sound that was based around their famous logo, I have found a book on Guerilla advertising and also others that I may be able to use in my project:
Guerrilla Advertising: Unconvertional Brand Communication by Gavin Lucas & Michael Dorrain; Building Strong Brands by Aaker; Logo Savvy: Top design firms share their naming and identity strategies; Branding by Mono Design; No Logo by Klein; Wally Ollin's on Brand by Ollins; The Brand Gap by Neumeiser; and Branding; Brand Strategy, Design and Implementation Of Corporate Product Identity.
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