Ministry of sound- Initial ideas

I have been thinking about the different ways and about the different places I could advertise the Ministry of sound logo. I would like to place it somewhere in London, as this is where the Ministry of sound nightclub is, and also is a place where the most people will see it. I have looked at the different famous London places and buildings that I could place the Ministry of sound logo, my initial idea is that the logo could be lit up in the middle of the London Eye at night time, with flashing lights...