Critical Analysis- Ministry of Sound

I have been researching Guerrilla advertising and ive been looking through the book 'Advertising is dead, long live advertsing!' and I have found out a lot about advertising technique, proximity or getting up and personal, exclusivity or going where competion is not, invisibility or moving the brand to the background and unpredictability or catching the cosumer off guard. In this book I have found an advertisement from China in 2003 for McDonalds. Custom made bus shelters invited passers by to be DJs for a brief moment. When people spun the record on the left, they heard the 'Im lovin' it' brand song. The copy then told them to spin the record on the right, at which point they heard scratch sounds added to the original music at intervals. I like this advertisement although I think it would be better suited to Ministry of Sound. I have had the idea that the logo could be spinning round on the turntables, and also the speakers at the sides of the bus shelters playing the latest clubbing tunes. Also the fact that it would be a London bus shelter would mean millions of people getting the bus into and around London for a night out would see it.

I have also been thinking about different well known places in London that I could advertise the Ministry of Sound logo on, I have been experimenting with different ways in which the logo can be applied to different environments and media spaces with a edgy Urban vibe. I have thought about projecting the logo on to famous buildings in London. For example in 1999 for FHM's '100 Sexiest Women' poll, the image of Gail Porter was projected onto the Houses of Parliament, the projection is probably one of the most famous PR stunts of the 20th Century. This has given me the idea that the Ministry of sound logo could be projected onto the London Eye, as it is would fit perfectly in the middle, I have designed some images of what it would look like, with flashing lights to make it even more noticeable. I plan to experiment more with the ideas I have thought about and I am going to design a bus shelter with the Ministry of Sound logo.