As consumers get desensitived to constant bombardment, companies have been taking to extreme measures to stand out from the crowd. I especially like this advertisement by Guerrilla to promote the 2004 global-warming disaster movie The Day After Tomorrow to Indian audiences more likely to buy tickets for the latest Bollywood extravaganza, Indian ad agency Contract created a dramatic outdoor campaign for the Mumbai theater Fame Adlabs. They planted a billboard in the sea not far from Mumbai, so that it appeared submerged under water. In addition, the firm placed what looked like the tip of the Empire State Building further out to sea. The idea was to mimic the effect of Manhattan being overwhelmed by a giant wave in the movie—albeit off the Indian coast.
This giant retro-style record player featured a pickup in the shape of the Absolute bottle. Fully illuminated, 6x6 meters in size, with revolving turntable and moving tone arm, it hung above a bar in the borough of Friedrichshain - home of Berlin's famous music and DJ scene.
aerial Advertising using custom made aerial billboards are the perfect way to capture the attention of your target audience.
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